UPDATE, July 15, midnight PDT: Aaaaaand the insanity has officially kicked off. Here are some of the best Prime Day deals available right now, but be sure to check back later as we continuously update this list:

UPDATE, July 14: As expected, the deal bonanza has begun ahead of time with a sweet batch of “early access Amazon devices” offers. Here are the best ones available right now:

Created all the way back in 2005, Amazon Prime exceeded 100 million US members earlier this year, surging from a subscriber base of “only” 54 million people in 2016. While there are many benefits to signing up for this incredibly popular program, from unlimited two-day shipping to same-day and 2-hour delivery on millions of items in select areas, the 2015 inauguration of Prime Day has undoubtedly played a crucial role in driving those numbers up.

Save the dates, set your (Alexa-powered) alarm clocks, and get ready to shop

If you don’t have one, you can start a 30-day free trial right now and cancel the subscription before ever being billed. If you want to stick with it, you can pay $12.99 a month or $119 a year and receive a long list of perks and benefits, including Prime Video access, unlimited music streaming, unlimited photo storage, unlimited reading, and the aforementioned shipping freebies.

Certain deals are already underway

 

Without further ado, here’s a list of cool savings that require no waiting on your part, which we’ll try to keep updated in the next few days:

In short, a lot. While many of the million+ global deals in Amazon’s pipeline will probably cover categories like clothing, jewelry, books, movies, food, beauty, toys, and sports, which aren’t exactly our areas of interest here at PhoneArena, we absolutely expect to see plenty of large discounts offered for popular smartphones, tablets, smartwatches, smart home devices, and other interesting gadgets.