Apple acquired the Texture digital magazine service back in March. But now it’s killing the Windows 10 version of the app.

“To keep things working smoothly, older versions of the app sometimes need to be retired,” a terse support note on the Texture website notes. “After June 30, 2018, the Texture Windows app will no longer be available. Your Texture subscription will continue to be available on compatible phones or tablets running iOS or Android and on Fire HD tablets along with ongoing access to all the magazines you have selected as your favorites.”

Sensitive Windows users may see this change as some kind of partisan volley against an old foe. But as the support note explains, Texture will continue working on Android and Fire HD, which are both rival platforms too. So it must be something else.

According to Good Reader, the explanation is simple enough: Texture for Windows 10 is a horrible app that has rarely been updated, and Apple dropping it is almost a mercy killing.

My take on this is that Windows is not an ideal place for reading magazines and that Texture, like other reading apps, makes much more sense on mobile devices anyway. Of course, that doesn’t explain why Texture doesn’t have a web client. And Apple isn’t exactly well-known for its web apps either.