Latest Siri News

Microsoft’s Role in the Next Wave (Premium)
Ambient computing is the “next wave” of personal computing. But what role can Microsoft play in this future? To access […]

Siri Was Always Going to Fail (Premium)
A credible report explaining how Apple failed to capitalize on being first-to-market with Siri has triggered some fan fiction. To […]

Apple: Siri Now Has Over 500 Million Active Users
Buried in this week’s announcement about HomePod availability, Apple claims that Siri now has over half a billion active users. […]

Death By A Thousand Digital Assistants (premium)
With every new piece of hardware having a digital assistant crammed inside, we are about to experience digital overload. To […]

Will a High Volume Strategy Win the Smart Speaker Market? (Premium)
Premium Membership Includes: Full Access to content on Thurrott.com: Thurrott readers will have access to deeper, richer articles written by […]

This is the Most-Needed Change for All Digital Assistants in 2018 (Premium)
Sorry for the seemingly cheap headline, but it’s not my fault. This topic creates a unique challenge for its author. […]

How Cortana Can Survive in a world of Alexa, Siri and Google (premium)
Microsoft has found itself in a tough position with Cortana but there is plenty of room in the market for […]

Thinking About the Next Wave of Personal Computing (Premium)
During his Build 2017 keynote address, Microsoft’s Terry Myerson referred to Mixed Reality as “the next wave” of computing. But […]