Skagen is one of many traditional fashion brands that have tried their hand at combining classic wristwatch designs with modern wearable technology in recent years, but although some of the results are absolute head-turners, they’re not exactly competitively priced against affordable smartwatches from the likes of Samsung, Garmin, Fitbit, or even parent company Fossil.

All in all, you’re looking at saving a whopping 70 percent or so off the $195 list price of some super-stylish hybrid smartwatches available in two men’s designs and four women-friendly combinations of colors and materials. Men can pick up a Holst Titanium model with either a dark gray link bracelet or brown leather band, while the ladies are free to choose their favorite ultra-affordable Signatur T-Bar variant from silk mesh, rose gold-tone steel mesh, blue leather, and steel-mesh options.