It’s hard watching Microsoft’s former CEOs prostrate themselves and apologize for their previous misdeeds. Especially when they get it wrong.

It happened before with Steve Ballmer, who apologized in recent years—incorrectly—for being “wrong” about the iPhone when it was first released. Ballmer wasn’t wrong. His assertions about the iPhone—that it was too expensive and did not appeal to business customers—were so on the nose that Apple dropped the price of the flailing device by an incredible $200 just two months after it launched and then trumpeted its successor’s support of Exchange/EAS and other enterprise features a year later.