It’s no longer a big secret that Wear OS smartwatches aren’t exactly selling like hotcakes, as proven by the latest global vendor chart, dominated by Apple, Samsung, and Fitbit, neither of which is using Google’s software platform for your wrist. But the search giant still has quite a few active hardware-making partners, the most important and prolific of which sells its smartwatches under many different brands, including Michael Kors, Diesel, Emporio Armani, Kate Spade, and of course, Fossil.

Instead of three side-mounted buttons, you only get a large and stylish crown imprinted with the Puma logo, while the 44mm cut-out case is made of an interesting combination of aluminum and nylon to stay relatively light but also decently robust. A textured silicone strap completes a decidedly sporty look that aims to “easily transition from the gym to the street” without turning a lot of heads.

The Puma Smartwatch is not particularly affordable, at $275, but with a sharp 1.19-inch AMOLED display, Snapdragon Wear 3100 processor, and up to 24-hour battery life also in tow, the value for money seems fair. Not impressive but certainly not bad either. Hardcore fans of the world’s third largest sportswear brand should look forward to a November release.