Samsung reports $5.6 billion profit, preps an onslaught of new A-series phones
With rapid restructuring of both its corporate organization and product lines, Samsung managed to turn the ship around, and stabilize its sales and profits that were heading downwards after the flagship smartphone market started maturing about two years ago.
While the overall market saw demand for smartphones decline due to the negative macroeconomic environment and seasonal weakness, Samsung’s smartphone shipments increased QoQ led by strong sales of the new Galaxy A Series, including the Galaxy A50 and A70. However, sales of flagship models fell QoQ on weak sales momentum for the Galaxy S10 and stagnant demand for premium products…
In the third quarter, Samsung will focus on successful launches of new innovative products – the Galaxy Note 10 and Galaxy Fold. It will enhance the 5G smartphone lineup to take the lead in the new market and introduce more competitive A series models in the second half to extend the ongoing positive momentum in mass market smartphone sales.
Going forward, Samsung expects to introduce new 5G models, perhaps the ones in the Note 10 series, and new midrange A-series phones, at least one of which may sport a 5G modem, too. Speaking of the A-series, it has become a real playground for Samsung, as it preps no less than 9 new models to be released late this year and in 2020, suiting every taste and price point.