Sony Cuts the Price of PlayStation VR

With Microsoft set to unleash its Windows Mixed Reality platform on PCs, Sony has effectively cut the price of PlayStation VR.
“This is a great time to jump into the PlayStation VR experience, with a huge lineup of over 100 games, including recent favorites like Arizona Sunshine, SUPERHOT VR, Tiny Trax, Fantastic Contraption and Dino Frontier,” Sony vice president Mary Yee writes. “If you’re new to PS VR, don’t miss out on marquee titles like Farpoint, Batman: Arkham VR, Star Trek: Bridge Crew and Resident Evil 7 Biohazard.”
I write “effectively” above because the base price of PlayStation VR—$399.99 in the U.S.—hasn’t actually changed. Instead, what Sony is doing is bundling the PS VR with the PlayStation Camera, which is required for PS VR, for $399.99. The PS Camera normally sells for about $50. So this is basically a $50 price cut.
Sony is also offering a second bundle, called the PlayStation VR Worlds bundle, which includes the PS VR headset, the PS Camera, two PlayStation Move motion controllers, and PlayStation VR Worlds for a new lower price of $449. This bundle will be available for purchase starting September 1.
Sony’s price cuts are probably due to the same factors that led HTC to cut prices recently on the Vive: Lower component costs and a public apathy about virtual and mixed reality. But it’s an interesting coincidence that Sony has met the base pricing on Windows Mixed Reality, no?
Tagged with PlayStation 4, PlayStation VR, virtual reality, VR