The Galaxy S10 is hugely outperforming the Galaxy S9 in yet another market
The Galaxy S10 lineup has proven quite successful so far and very few people will deny that. It has broken pre-order records in two key markets and is also helping Samsung slowly regain its market share in China. And now, Samsung has confirmed that pre-orders for the lineup are performing extremely well in Brazil.
Samsung Galaxy S10 pre-orders in Brazil are exceeding all expectations
In most countries, Samsung kicked off Galaxy S10 pre-orders in late February before releasing the new devices on March 8. In Brazil, though, the extended three-week long pre-order period didn’t start until March 12, but just two weeks in Samsung’s new flagship series has already outsold its predecessor by a significant margin.
“This result reinforces the confidence of Brazilian consumers in our brand. Samsung has been in the country for 32 years always offering the best in products and services. Brazilians know they can count on our extensive network of our own stores, partnership with mobile operators, the country’s top retailers and pre and post-sale assistance” – Antonio Quintas, Vice President, Mobile Devices Division, Samsung Brasil.
The flagship devices are performing well internationally too
Outside of Brazil, the Galaxy S10 series seems to be performing relatively well. In the US and the UK, Samsung’s new flagships set pre-order records for the company.
In both markets, the Galaxy S10+ proved to be the most popular model prior to release with a total pre-order sales share of 57%, while the remaining 43% was split between the Galaxy S10 and Galaxy S10+. Similarly, in the UK consumers favored the Prism Black color option – it accounted for 47% of all sales – while in the US the Prism White finish was the favorite.
The Samsung Galaxy S10+ seems to be the most popular model
Samsung could ship up to 45 million Galaxy S10 units this year
Rather unsurprisingly, Samsung has so far failed to provide any specific sales numbers for its latest flagship devices. But multiple analysts believe the Galaxy S10 series is on track to outsell the Galaxy S9 and Galaxy S8 lineups by the end of the year.
The Samsung Galaxy S10 series
In terms of how these numbers compared to Galaxy S9 shipments, sales of 20 million units by June would represent just a small increase of 0.8 million units. However, if demand maintains steady, by the end of the year Galaxy S10 sales could represent a year-on-year increase of between 30% and 40%.